Jump to content

Recommended Posts

One year ago today, I quit my last radio gig.

The one question I get constantly is, "Are you planning on doing radio again?"

I'll answer that in a moment.

Many moons ago as a young man just getting into radio, I discovered the voice over guys. The people you hear between the songs on a traditional radio station. They say, "102.7 WEBN - RIBBIT" or "There is no jam like a mellow jam. Atlanta's Power 99." Well when you worked at a station back then, the voice guys had to send the station the voice over on reel to reel. I found that out and I became FACSINATED with listening to the raw reel. You'd hear the main voice guy communication with the producer in the booth, so you really got an idea what it took to put all this stuff together. I became so fascinated with it, I'd take the reel to reel and dub it onto a cassette so I could listen on my way home, which was usually over an hour.

Yes, I drove an hour one way to do an overnight DJ shift from 12m-6a. And then I'd listen to the voice over guy my entire way home. And I've had that kind of dedication and have been that committed of a student since that time . . . to everything radio-involved.

I slept, ate, breathed radio. Not making it to a huge market was not an option. Looking back, I can't believe how driven I actually was. I'd drive to a different City just by myself so I could listen to different radio stations. Remember back then, there was no internet. I'd send demos and resumes to every station I could find the address for, and all I wanted was feedback on what I'd sent. A job would have been awesome, but I wanted to learn so bad I'd ask PD's of other stations what they thought of my stuff. I sent flowers to Program Directors. If they were local, I sent them a mocked up coupon that said I would wash the station vehicles BY MYSELF if they would just listen to my tape and tell me what was good and what was bad.

Eventually I moved up in market size to Hunstville, AL. Then I got hired taking Bubba The Love Sponge's place at 93.3 WFLZ in Tampa. It was here that my life and my career started making weird turns. I'd gotten bit by the "I'm a star" bug. Everywhere I went, I got noticed. I'd drive home from a club gig completely drunk and when the Cop found out who I was, he'd either take me home or would follow me home. I probably got pulled over 10 times in that year, and each time I was completely wasted. Not once did I get taken in. I was spending money like it was water. I was having sex with a different chick every night. Burning the candle from both ends. I thought my shit didn't stink, and I didn't care if you liked that or not.

Then to Dallas. Same thing on an even bigger level. Then syndicated to top markets from San Francisco. By now, I'd added my boy Twitch to the show. We were unstoppable together, and we were an explosive mixture of two crazy idiots. At this point, this is when I really started thinking maybe I made a mistake getting that far into this radio career. We were getting into trouble for the goofiest stuff. The creativity was being dragged down, and the more we tried to be creative radio people, the more management fought us.

Now here is the key. At that time, I would fight and stand up for what I believed. I'd go to the Program Director and have heated arguments about what I needed and wanted in order to stay. I'd get backlash and I'd still fight. Keep that in mind.

Then we killed Britney.

So onward to Detroit. For the first year I'd go into the Program Directors office and pound my fist on his desk, screaming until I got what I wanted. In radio, you HAD to fight for every morsel of your creativity. Radio stations were starting to hire people they could trust to be bland enough on the air so they didn't get fines or lose sponsors - so right about this time is when radio started sucking dicks.

After a year of pounding my fist on Terry Lieberman's desk, I couldn't do it anymore. The fight had left me. I thought, "I'm having to go into this dude's office, close the door, scream and pound my fist so that the show can have some creative drops to play during our show. Why am I having to do this?"

Then to Orlando. I was a raging alcoholic, getting up at 3AM, going in half drunk - and I had to do that just to put up with our black, racist General Manager. I started talking to Christy at that time about just quitting. Cash was on the way (my Son) and I was also going thru growing pains about having a baby. I was a wreck. I was a REAL wreck of a human being.

I quit. I left my radio partner hanging, and for that - I'm so sorry. Out of all the shit I'd done in my career, that's the one thing I actually do regret. He and I were Brothers, and we had a bond that was based in insanity, but it was impenetrable. I have no doubts that had we stuck together, we'd be one of the biggest radio shows in the Country right now. (Making unGodly money.)

I needed down time and I needed to rethink what I was doing. I moved us all back home with my Mother out in the middle of nowhere in Alabama. I was tired, mentally a wreck, trying to stop drinking, my health was awful . . . I was seriously lost. 

From that moment on, I knew the love and passion I had for radio would never be matched. Janet Jackson's nipple popped out, and radio changed forever at THAT precise moment.

Fast forward to coming to Panama City. Coming here was the absolute worst possible mistake I could have made as far as a radio career. I could get into all the insane drama, most of which you wouldn't even believe. I truly mean that, like if I told you all the crazy shit that happened at that company, you wouldn't believe it. 

Remember the reel to reels I was telling you about. For decades, I always thought about wanting to do that. I wanted to be a voice guy. I always heard about the insane money they make. So on a whim, I created a demo and submitted it to a few websites. Within 3 or 4 months, I was making what I was making at the station. Then the station came to me and said, "We're cutting your salary by $20,000 because we're just not performing like we need to be." - Then I started making DOUBLE what I was making and for a few months I TRIPLED what I was making. I'd talked to Christy about it for months, and one morning I woke up and said, "You know, this is over. I'm truly done."

And like that, I quit - one year ago today.

Now, to answer the question will I ever do radio again.

Probably. I recently turned down a job offer in Atlanta. I didn't even apply for it, I just got a call from someone who knew I was free. The only kind of talk radio I would do is something like the BONE down in Tampa. Guy talk. You will never see me do another political talk radio show. Every person you hear is having their opinions dictated. There is nothing real about it. What I'd really like to do is just do a music shift on some rock station somewhere. It would just be for fun. I no longer have the desire to be a big radio star or some internet star. I see grown men my age and older who do Facebook shows everyday for 2 to 3 hours with 1 comment and 3 views - and they do it every single day, over and over, getting NOWHERE. If they're doing it for fun, hey rock on. My suspicion is, they just think if they do it long enough, they'll be the next Joe Rogan. Hey guys, you ain't gonna be the next Joe Rogan using that same old, tired content. Ewwwf. It makes me cringe just thinking about it.

So what now? I'm not sure. I'm happy. I'm content. I hang out with my wife and my Son. Ride motorcycles. We're buying our house. I do yard work. Zero stress, and I do what I want, when I want.

FUCK radio.

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...