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Black Friday is dead because of online shopping - retailers ghost towns

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A slow start to Bladk Friday sales at Macy's Manhattan store,

Shopping ’til you drop just isn’t the same from your couch.

Online retailers continued to swallow up more of the market from brick and mortar stores this Black Friday — but many Big Apple bargain-hunters still turned up in person to buy the old-fashioned way.

“Online it’s never the same,” Jamaica resident Miriam Frischeisen, 50, told The Post as she shopped at the Queens Center Mall with her son.

“The models look different than me. Their body is different from mine.”

Her son, 17-year-old college student Ruben Frischeisen, added, “It’s an experience finding something new every time, something I really like.

“It’s like Christmas. It makes me happy. And it’s fun shopping with mom,” he said.

Unlike the in-store frenzies of yesteryear, consumers are increasingly choosing to forgo the fisticuffs and buy big online during the annual festival of discounts.

For the first time ever, the majority of US consumers this year said they planned to do their holiday shopping online rather than in physical stores, according to the PricewaterhouseCoopers’ annual Holiday Outlook.

 

The report said online shopping and an “Amazon effect” had converged to “diminish Black Friday’s importance as a retail holiday.”

Nationwide, consumers spent a record $4.2 billion online on Black Friday sales on Thanksgiving Thursday alone — up 14.5% from last year, according to data from Adobe Analytics, CNBC reported.

By 9 a.m. Friday, they had already splashed another

$600 million online — with Black Friday digital sales on track to hit $7.4 billion, an 18.9% increase from last year, the report said.

“Most people are doing their shopping online, especially the younger generation,” said a clerk at the Queens Center JCPenney. “They don’t want to come in the store. They don’t have to get dressed. They roll over [in bed], get their laptop and start shopping.”

At Macy’s flagship store in Herald Square, workers noted that the Black Friday shopping hordes have also gone down because the emporium, like many others, now opens for door-buster sales the day ­before.

 

“Opening on Thanksgiving is good for us because the Black Friday rush isn’t so crazy,” said Erin McDonnell, 54, a freelancer who works for Ralph Lauren and helps with events at Macy’s.

But some shopaholics still wanted to experience the real thing firsthand.

One British family at Macy’s said they had come all the way from London specifically to personally experience the consumer bonanza.

“We just came out shopping and we’ve spent all our money already!” said Donna Lee, 30. “We got some Christmas presents and we will keep some for ourselves.”

The family of eight women and their kids were weighed down by several bags from Victoria’s Secret.

“We bought so much, we have to take it back to the hotel room and drop it off,” added her cousin Kristy Lee, 30. “Then we will come back and shop some more.”

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