Adidas pulls all-white sneaker honoring Black History Month after backlash: 'Try consulting with actual black people'

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Adidas has pulled a shoe created in honor of Black History Month after facing backlash online.

The sneaker, an all-white Ultraboost, was part of the collection featuring designs inspired by the Harlem Renaissance, an important cultural period primarily during the 1920s that began to recognize African American contributions to the creative arts.

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The majority of the shoes, which are black with bold orange and purple designs that "echo the colors of the jazz ballrooms so important to the era," seem to be well-received on social media. But the white sneaker, released as part of the “Uncaged” line, drew harsh criticism for missing the mark.

Chris Fields, MLHR@ResumeCrusade

 

 

Still tripping about this "Adidas drops an all-white shoe called “Uncaged” for Black History Month"
How'd that convo go?, "Hey I have a great idea, for black history month, let's make an all white shoe!" - "That's awesome" - Idiots @Adidas @adidasUS
https://www.fastcompany.com/90301740/adidas-drops-an-all-white-shoe-called-uncaged-for-black-history-month …

 

1

1:24 PM - Feb 4, 2019

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Adidas drops an all-white shoe called “Uncaged” for Black History Month

Needless to say, it was canceled.

fastcompany.com

 

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Miss Pineapple @danayshiaavette

 

 

Adidas could have gotten more creative with that shoe. They could have had all the milestones of black history like MLK, Rosa Parks, Sojourner Truth etc on the shoe instead of having it all white with some cushion. Wtf does that have to do with Black History Month?

 

12

2:09 PM - Feb 1, 2019

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Pablo Escobear @Laclanta

 

 

Adidas made an all white shoe for black history month. Major L, get that trash from outta here.

 

4

11:48 AM - Feb 1, 2019

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Cre0Le_DBoy@RealBDaBosS

 

 

Who makes an all white shoe celebrating #BlackHistoryMonth ?!?#Adidas ...thiiiiiink

 

4

12:11 PM - Feb 1, 2019

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Scholarly Mama@scholarlymama

 

 

A swing and a miss, ⁦@adidas⁩. FYI: Try consulting with actual Black people first. I hear they’re all over the country. #NoShade https://apple.news/ATNDZ9FoSRrGBb4Q6LvYqvA …

 

3

1:29 PM - Feb 1, 2019

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Adidas Removes Black History Month Shoe Following Backlash

Feb 01, 2019 Black History Month collections from major sneaker brands like Nike and Adidas have become rather commonplace over the past few years. Along with annual drops celebrating occasions like...

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barcaaaaaaaa@cocosimple88

 

 

I walked into a @JDSports today to look at the ultra boost shoe @adidas I was told by an employee that these shoes were made to celebrate black history month. Confused the employee proceeded to tell me that the shoe was also made of cotton? Hence the all white. I am disgusted

 

5

2:18 AM - Feb 2, 2019

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Adidas has since removed the sneaker from its collection and issued a statement about the decision.

 

"Toward the latter stages of the design process, we added a running shoe to the collection that we later felt did not reflect the spirit or philosophy of how Adidas believes we should recognize and honor Black History Month," the sportswear company said. "After careful consideration, we have decided to withdraw the product from the collection."